Sponsors sign up for Bergen's UCI Road World Championships

Wed, 14/12/2016 - 21:59

Media group Schibsted and the Norwegian salmon industry, Laks Norge, have agreed deals to sponsor the 2017 edition of the International Cycling Union’s (UCI) Road World Championships, which will be staged in the city of Bergen.

It is hoped the agreement with Schibsted, which owns four of the largest newspapers in Norway, will help generate national interest in the championships.

Through the agreement with the Norwegian salmon industry, which will become a top-tier general sponsor, locally-sourced fish will be sold during the event, which is due to take place from September 17-24.

sportbusiness.com​